Imagine strolling through an exotic market and finding a wonderful rug that you simply have to have.
You look at it closely and can visualize it in your home.
You have to have it, then look at the price tag.
Wow, it's steep.
The dealer looks at you and smiles.
He knows you want it, but will you pay the price?
You think about it for a few moments, then grab your wallet.
You have goals.
You can imagine what it would be like to reach them.
But there is a price you have to pay to get there.
And the bigger the goal, the higher the price.
You know what's next, don't you?
Are you going to reach for your wallet?
Are you going to pay the price?