The 12 Finest Clear & Pure Mascaras For Attractive Lashes In One Swipe

Mascaras are a coveted beauty item for many. In one or two swipes, they can define your eyes, make you look more done-up, or simply top off a look. If you are a regular makeup wearer, you likely have one or two favorites that you keep on going back to—and unless you’ve been a natural beauty enthusiast for a while, there’s a decent chance that your mascara is on the more conventional end of the beauty product spectrum.

Why do we make this assumption? Clean and natural mascaras have been one of the hardest to get right without the use of preservatives like parabens or phthalates, ingredients that often pop up on a few “things to avoid” lists. These help limit the growth of harmful bacteria. Given the nature of mascaras, it is essential that they have effective preservative systems. Here’s why: mascara’s formulas contain water, which can serve as a germ breading ground. If you combine that with the fact that you regularly dip a wand in and out, and therefore are regularly increasing the chance for contamination, it can become ripe for infection-causing bacteria.

Another issue is the wearability of natural mascaras: “Natural mascaras don’t contain plasticizers to make lashes look soft, hydrated, and bendy. That means some versions can often make them look stiff and feel dry,” said celebrity makeup artist and green beauty expert Katey Denno previously told mbg.

However, that’s not to say a good natural mascara isn’t out there. In fact, we rounded up the best for you.

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